Friday, October 3, 2008

Brand mamta made amar


Na……….No I am not discussing about the killing field singur.
However, political branding is all we have seen all the while. It’s lean mean thin and is always here to stay in. Political rapture is not in the party brand but it’s the personality in the party which moves the brand image of the party. SP or TMC’s agenda who cares but the voice of mamta and amar maters in the market.



Branding in its most widely understood intelligence has always had a role to play in politics. It was the same apna lalooji who moved his party with his persona of nonchalant attitude is now moving the Indian Railways in the vertical limits of the profit. I wonder if anybody know /care about his party agenda but always look forward to his fund(a) he enjoys .



See I couldn’t resist myself from giving examples about Lalooji . I think he is the face of the modern politics Indian Railway sorry Politics have ever produced.
I wonder how many people remember the political party symbol in other word the Brand symbol of the party but we can relate with Singh, Modi, Mamta, Maya, Amma, Chiru, so on…… they are the heartthrob of the party. They are not the party people, of course they are not but they are more than the party.



In the end, it doesn’t even matter who is thinking about the progressive India or India progressing in the politically correct India. What matter is who’s line is it anyways which catches the imagination of the 2/3 rd of India and they decides whose gonna rule the PM/ CM chair.



Its about brand loyalty which pays royalty

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