Friday, November 28, 2008

GREEN room

Thanks for reviewing this message in e-form!

This would be the ubiquitous thanks giving sentence when we going through documents in the internet. And organizations are taking it very seriously so you need to take this write up and read this in e-form.

Be it a car manufacturing company or a IT company they are creating a alternate identity for their BRAND …the GREEN BRAND. This is not only an effort for looking for alternate energy or optimizing processes, I believe it will refresh their Brand as a alternate brand identity.
Well I perceives theirs lot of meaning in the word GREEN and the traffic on this road is leading to only prosperity for the future generation

G get
R resources
E energy
E efficient
N now

Get Resources Energy Efficient Now ….HOWZZAT

Get: companies preparing for the change , the way it operate to make it more energy efficient

Resources: the assets/ gadgets/ building/ servers/ products/ etc

Energy :) positive

Efficient: now here lies the challenge to make the above to the optimum /maximum level for better tomorrow

Now! (Enough of seminars)

Quick facts :
Brands need and some are communicating their social purpose investments. Only 40% of consumers around the world say they are aware of any company that actively supports a good cause, and only 33% are aware of a brand that actively support a good cause. In China, awareness of brands that actively support a good cause grew from 55% in 2007 to 68% this year, most likely because of the recent Olympic Games.

Consumers say that if two products are of the same quality and price, commitment to a social purpose (42%) trumps factors like design/innovation (30%) and brand loyalty (27%) when choosing one brand over the other.

Half (52%) of consumers globally are more likely to recommend a brand that supports a good cause over one that does not, and 54% would help a brand promote a product if there was a good cause behind it
India is also anticipating Green drive by big companies in all forms ….IT companies are banking on the Green datacenters /optimization of resources ..Banks are welcoming the e-formats and reduction of paper works… Car / bike companies are making engines more fuel efficient…
I feel its CSR in its green form and this making waves in its Brand image …
It is realized that consumers would remain loyal to a brand during a recession if it supports a good cause. Well! A person like me will support brand which is advertising for causes like Green and save the earth ….and I am sure there is market for people like me.

It is also seen people in all level and walks of life supporting green phenomenon...I have a quick example of and yes
No one can deny the fact that nearness to nature makes person feels very calm and relaxed.

There are many companies across the world that supports social causes in different ways and they are getting the benefits and consumer attentions. Few are mentioned:

1. innocent drinks "The Big Knit" –
“The Big Knit” has raised more than £370,000 in support of older people in the U.K. who struggle through the cold of winter, an estimated 25,000 of whom die from cold weather-related causes. Proceeds from the sale of special wool-hatted bottles of innocent drinks go to Age Concern, an organization that provides hot meals, room thermometers, warm blankets, safety checking electric blankets, and advice on how to handle rising energy costs.
2. American Express Members Project
Amex re-launched the program (started in 2007) with the aim to fund programs that will have a positive impact in the world with $2.5 million dollars. The year-one votes were tallied and the winning causes were: 1st - Alzheimers Early Detection, 2nd - Help 100,000 Children Thrive in the Classroom, 3rd - Loans that Change Lives.
3. Yamamay –
Yamamay an Italian underwear brand launched their Yamazonia line by creating a special jute bag to be sold through Yamamay retailers. The proceeds from bag sales go to save the Brazilian Rainforest. The project was linked to the S/S 2008 underwear and beachwear collection inspired by Brazil.

4. The Times of India –
The “Teach India” campaign, organized by the Times of India in conjunction with the UN Volunteers Program, corporate partners and NGOs across India, has attracted 55,000 volunteer teachers – most of them people who give their leisure time to teach underprivileged children. The big brilliant idea is simply that just two hours a week can change a child’s future.

5. Marie Claire –
Marie Claire launched “La Rose Marie Claire” in France promoting education for girls. The campaign ran to coincide with the International Day for Women’s Rights. The campaign raised money to benefit “toutes a l’ecole” which builds schools in Cambodia and “a glance, a child” which awards scholarships.

6. Kiva - Kiva is the world’s first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs in the developing world. The website aims to help real people make strides towards economic independence and improve their own lives and communities.
7. CauseCast - CauseCast is "a one stop philanthropy shop" by TechCrunch where media, philanthropy, social networking, entertainment and education converge to serve a greater purpose. CauseCast enables people who want to do good, want to be inspired, and want to inspire others to connect with kindred spirits, leaders, nonprofit organizations, and brands that inspire them.
8. Google Maps - Google and Brazil's indigenous Surui people have taken mutual social responsibility for preserving threatened rainforest. Surui tribespeople, trained in IT with the help of non-profit Amazon Conservation Team, use sat-nav and Google Maps to record and report illegal mining operations in their territory.

9. Xbox 360 - Game design features for the first time in this year's Microsoft Imagine Cup, a technology design competition where students help address social issues with innovations in software, graphics and more. Competitors in the Xbox Games for Change Challenge can win the chance to have their games (which must feature a message about creating a sustainable environment) made available as downloads in the Xbox LIVE Arcade service or MSN Games.

10. Starbucks - In partnership with the RED campaign, starting November 27, every time you buy a special (STARBUCKS) RED product, a contribution will be made to the Global Fund, to help save lives in Africa.

Monday, November 3, 2008

Man is a Virtual Animal

We human beings are a social and animal sometime...was and will be...if not they we not man may b superman....the point i want to make is now with the pro advent of technology we have different ways of socializing ...however it is not restricted to being connected , its about we are now exposed to communication of all it sharing it sending sos to the community around us...creating a platform and sense of awareness by being the first or the last person.

At the micro level:

as a busy office going person we hardly get time to know our neighbor next door (if thr are boring persons around..and in case of we see good chic/ chiken i might make wrong assumptions) . More over we have friends, school, college friends far away from our reach so we wonder hw should we connect them...and now we have facebook to ibibo, ryze....etc etc so we are vertually connecting ourself and letting our friends and thr friends hw we are doin...hw cool am i and all other crap/ not so crap/ etc

At the macro level:

we are comming close to each other without being close. thanks to the virtual networking sites.
what i understand from the brand perspective ...we are making our presence from a network which has stong "clickfalls" like the retail footfalls and directly or indirectly getting part of the network brand.

Companies are also sensing the importance such social behavorial aspects and are entering into the next level of marketing '''"the viral marketing" inter network marketing.... i feel consumer behave the way want to behave physically and these virtual platforms will the , if not best ..a way to judge the personal orientation of a person ...his desires ...his virtual social connections , communities he/she is in ..will make a marketing judgements easy and it will gonna help the marketers to wooo consumers with stuffs...they like ...

The next time we log in the sites think we log-in the brand