Did i say branded aloo (potato), piyaanj(Onion), mirchi (chilli)..........what the fish....
Actually the point here i was making is about consumer power, retail power, brand power. Logically can we brand vegetables (untill its preservative /processed - cames under CPG) . However it is getting branded under the roof of retail stores ..be it reliance fresh, spencer, nilgiris, .... and we i follow the reverse power chain:
Consumer power <-------- retail power <--------- brand power
sorry...will add soon :)
Get Ready for the Era of the iOT
9 years ago
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