BRAND

This is always been my preferred topic ... many things had been said over again and you will get numerous links /websites appreciating the idea of the thing "BRAND"
Well, according to me that sells well makes a good brand .....ok in india atleast ....fine let me think again n i will come again with my idea ....and sometime when not selling also makes a very good brand .....now how many Hugo Boss is selling everyday....there's the catch n argument.....

March 18, 08........

NANO market

Yesterday i indulged myself in a mild debate, "what will happen when NANO by TATA enter the market" We all were sure and had consensus on "something will happen :) " but were different in what is actually gonna happen.....

Is it the infrastructure will become de-structure..Is it the loss to other car company..Is the difficulty for the buyers to judgeon the color of the nano car..Or is it....Well anything ..

Now i think there will be the emergence of a new market in India...global ..its the "NANO market". The departmental store wala close to my house will certainly have a Nano to flaunt.

With this Nanoism emerging...will again give rise to a new brand recognition..no its not to the product (which by virtue of TATA it will enjoy) but the recognition would defenetely go to those who never thought of having a car...will get a tag of a proud car owner....Hey now pls compare "him" with BMW guy....but pls dont forget our "him" would squeeze through the BMWs on the same road......